Outside in or inside out, managing change requires understanding the change memory of an organization as a crucial part of being able to customize the right fit change approach. Tools are tools and methodologies are methodologies - the magic of change happens when we put the right tools into the right artists' hands, bringing change capability to life. Helping teams recognize the need for change and bringing impacted stakeholder through the change curve enables early and anchored adoption of new technologies, processes and ways of thinking and working.